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  • Define the audience and their level of knowledge
  • Tell a story: something unique, relevant for the audience, with a human interest - anchor the story (big story running in the media, or bring in a well-known person)
  • Keep the podcast short (about 5 min), 45 sec reply (= uninterrupted attention span)
  • A podcast is a conversation, not a lecture

Tips for the interviewer

  • Think of questions the audience would want to ask
  • Discuss and loosely structure the interview with the interviewee
  • Ask question in an informal way; don't read from your notes; don't ask two questions in one
  • Try to have a conversation of equals; don't say 'it's great'
  • You are the first audience; if you don't understand something, ask your interviewee at once

Tips for the interviewee

A few hints and tips, based on our experience from previous podcasts

Focus on your audience

  • We are talking to the general public: pitch your replies at the right level.
  • Use non-academic language, avoid acronyms.
  • Prepare examples and analogies; mention only killer facts and figures.

Tell a story

  • Focus on what is unique and relevant for the audience, with a human interest
  • If possible, anchor the story (e.g. mention a big story running in the media, or a well-known person).
  • Tell your audience something that interests them, and then move on to more general information.


  • Avoid starting replies with 'So'.
  • Avoid 'as I've just said': it's a bit patronising: were you listening? And what you've 'just said' might eventually be cut out or moved at the editing stage.


  • This podcast is a conversation, not a lecture.
  • Keep your answers short (45 sec to 1 min).
  • Show enthusiasm and warmth.
  • Ignore the camera, keep looking at the interviewer.
  • At the end of the interview, keep eye contact with the interviewer for a few seconds.