Expanding health insurance scheme in the informal sector in Nigeria: awareness as a potential demand-side tool
Saidat Abisola Akanbi (cohort 2015-16), David Ayobami Adewole, Kayode Omoniyi Osungbade, Segun Bello
The implementation and expansion of a health insurance scheme in the informal sector, particularly in developing countries, is a challenge. With the aid of an innovative Information-Education and Communication model, titled 'Understanding the concept of health insurance: An innovative social marketing tool', an assessment of the awareness and perception of the scheme among market women was carried out.