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The implementation and expansion of a health insurance scheme in the informal sector, particularly in developing countries, is a challenge. With the aid of an innovative Information-Education and Communication model, titled 'Understanding the concept of health insurance: An innovative social marketing tool', an assessment of the awareness and perception of the scheme among market women was carried out.

More information Original publication

DOI

10.11604/pamj.2017.27.52.11092

Type

Alumni publications

Publisher

Pan African Medical Journal

Publication Date

19/05/2017

Volume

27

Keywords

Awareness, , Health insurance, , Informal sector, , Innovative concept, , Market women, , Stakeholders